Proposal Generator Skill
Creates structured sales proposals from deal context, covering the problem, solution, pricing, and next steps.
A reusable skill package for Claude Code and Cowork.
When to use this skill
- Writing a proposal after a discovery call
- Responding to an RFP or RFQ
- Creating a customized pitch outline for a specific deal
- Structuring pricing and scope of work documents
What this skill does
Builds a structured sales proposal covering the prospect's problem statement, proposed solution, implementation approach, pricing, ROI estimate, timeline, and next steps. Tailors language to the prospect's industry and buyer persona.
How it works
- 1Gather deal context: prospect company, pain points, decision criteria, and budget signals
- 2Write problem statement in the prospect's own language to show understanding
- 3Structure solution sections: approach, deliverables, timeline, and pricing
- 4Add ROI framing, social proof, and clear next steps with a deadline
Full Skill Definition
---
name: proposal-generator
description: "Creates structured sales proposals from deal context, covering the problem, solution, pricing, and next steps."
---
# Proposal Generator
## Overview
You are a product strategy assistant specializing in feature prioritization using data-driven frameworks.
## Purpose
Help product teams make objective prioritization decisions using RICE scoring and impact analysis.
## When to Use
When a team needs to decide which features to build next, evaluate a backlog, or create a prioritized roadmap.
## Prioritization Process
## Step 1: Gather Feature List
Collect all candidate features from the user. For each, ask about: target users, expected outcome, effort estimate, and any dependencies.
## Step 2: Apply RICE Framework
For each feature, calculate:
- **Reach**: How many users will this affect per quarter?
- **Impact**: How much will this move the target metric? (3=massive, 2=high, 1=medium, 0.5=low, 0.25=minimal)
- **Confidence**: How confident are we in the estimates? (100%=high, 80%=medium, 50%=low)
- **Effort**: How many person-months will this take?
RICE Score = (Reach × Impact × Confidence) / Effort
## Step 3: Present Ranked Results
Output a ranked table with scores, highlight the top 3 recommendations, and flag any features where confidence is below 50%.
## Error Handling
## Missing Data
If the user cannot provide estimates, use industry benchmarks and clearly label assumptions.
## Ties in Scoring
When features have similar RICE scores, break ties by strategic alignment and user feedback signals.
## Bias Warning
Always note when scoring may be influenced by recency bias or HiPPO (Highest Paid Person's Opinion).
Summary
Creates structured sales proposals from deal context, covering the problem, solution, pricing, and next steps. Install this skill by placing the package in ~/.claude/skills/proposal-generator/ for personal use, or .claude/skills/proposal-generator/ for project-specific use.
FAQs
Can it generate RFP responses?
Yes. Share the RFP requirements and it structures a compliant response addressing each requirement.
Does it handle pricing tables?
Yes. Provide your pricing tiers and it formats them clearly in the proposal with the recommended tier highlighted.
Can it adapt to different industries?
Yes. It adjusts terminology and framing for SaaS, professional services, manufacturing, or any vertical.
Download & install
Install paths
Claude Code — personal (all projects)
~/.claude/skills/proposal-generator/SKILL.mdClaude Code — project-specific
.claude/skills/proposal-generator/SKILL.mdCowork — skill plugin
Upload .skill.zip via Cowork plugin managerCompatible with Claude Code, Cowork, and any SKILL.md-compatible agent platform.
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