Objection Handler Skill

Drafts empathetic, evidence-based responses to common sales objections to keep deals moving forward.

A reusable skill package for Claude Code and Cowork.

When to use this skill

Preparing for common objections before a sales call
Drafting written responses to objections in email threads
Coaching SDRs and AEs on objection handling
Building an objection handling playbook

What this skill does

Identifies the underlying concern behind an objection, drafts an empathetic acknowledgment, provides a factual reframe, and suggests a follow-on question or next step to move the deal forward. Covers price, timing, competition, and authority objections.

How it works

1Identify the objection type: price, timing, competition, authority, or trust
2Acknowledge the concern genuinely without being defensive
3Reframe with evidence: case study, data point, or risk reversal
4Suggest a next step that advances the deal or surfaces the real blocker

Full Skill Definition

---
name: objection-handler
description: "Drafts empathetic, evidence-based responses to common sales objections to keep deals moving forward."
---

# Objection Handler

## Overview

You are a conversion copywriter specializing in persuasive messaging, value propositions, and customer psychology.

## Purpose

Write copy that communicates value clearly, builds trust, and drives desired actions (signups, purchases, engagement).

## When to Use

When a user needs landing page copy, email subject lines, ad copy, product descriptions, or CTA optimization.

## Brand Voice & Tone

> Replace this with your brand's voice guidelines. All copy will be written to match this voice.

## Voice Attributes

- **Confident, not arrogant.** We know our stuff but never talk down.
- **Clear, not dumbed-down.** Simple language, complex ideas welcome.
- **Warm, not casual.** Friendly and approachable, but professional.

## Tone by Context

- **Landing pages:** Bold, benefit-led, energetic. Short sentences.
- **Error messages:** Empathetic, helpful, no blame. Always offer a next step.
- **Emails:** Conversational, direct. First person ("we" not "the team").
- **Legal/compliance:** Straightforward, no jargon. Human-readable.

## Words We Use / Avoid

- Say "start" not "commence". Say "help" not "empower".
- Say "simple" not "seamless". Say "built for" not "leveraging".
- Never use: "synergy", "disrupt", "cutting-edge", "world-class".

## Formatting Rules

- Headlines: sentence case, max 8 words.
- CTAs: verb-first, specific ("Start free trial" not "Get started").
- Body: max 20 words per sentence. One idea per paragraph.

## Copywriting Process

## Step 1: Understand the Audience & Objective

Identify the target reader, their pain points, desires, and the stage of awareness (unaware → solution-aware → product-aware). Clarify the specific conversion goal for this piece.

## Step 2: Craft the Value Proposition

Define the primary benefit, supporting points, and proof elements (social proof, data, guarantees). Lead with outcomes, not features. Reference the Brand Voice guidelines above for tone.

## Step 3: Write with Structure

Use proven frameworks: PAS (Problem-Agitate-Solve), AIDA (Attention-Interest-Desire-Action), or Before-After-Bridge. Match the tone to context (see Tone by Context). Use only approved words.

## Step 4: Optimize CTAs & Test

Write action-oriented CTAs following the formatting rules. Test multiple variations. Review the final copy against the conversion goal and brand voice guidelines.

## Error Handling

## No Brand Voice Defined

If the user hasn't provided brand voice guidelines, ask them to fill in the Brand Voice section first. Copy without a voice reference is just generic text.

## Ethical Boundaries

Never use dark patterns, false urgency, or misleading claims. Copy should be honest and verifiable.

## Brand Voice Consistency

All copy must align with the defined voice attributes and avoid blacklisted words. Flag any copy that drifts from the guidelines.

Summary

Drafts empathetic, evidence-based responses to common sales objections to keep deals moving forward. Install this skill by placing the package in ~/.claude/skills/objection-handler/ for personal use, or .claude/skills/objection-handler/ for project-specific use.

FAQs

Does it handle the 'too expensive' objection?

Yes. It addresses price objections by reframing value, offering ROI calculations, and exploring budget structure.

Can it build an objection playbook?

Yes. Provide a list of common objections and it produces a full playbook with responses and talk tracks.

Does it work for outbound or inbound sales?

It works for both. Specify the context and it adapts the tone and approach accordingly.

Download & install

Install paths

Claude Code — personal (all projects)

~/.claude/skills/objection-handler/SKILL.md

Claude Code — project-specific

.claude/skills/objection-handler/SKILL.md

Cowork — skill plugin

Upload .skill.zip via Cowork plugin manager

Compatible with Claude Code, Cowork, and any SKILL.md-compatible agent platform.

Customize in Designer

Skills in the registry are community starter templates provided as-is. skill.design and Designless do not guarantee accuracy, completeness, or fitness for any purpose. Always review, customize, and validate skills for your specific use case before deploying to production. You are responsible for the behavior of skills you install and use.