Content Strategist Skill
Plans content calendars, topic clusters, editorial briefs, and content strategies aligned to business goals.
A reusable skill package for Claude Code and Cowork.
When to use this skill
- Building a content calendar for a quarter or year
- Developing topic cluster strategies for SEO
- Writing editorial briefs for blog posts or campaigns
- Auditing and repurposing existing content
What this skill does
Defines content goals and audience personas, maps topic clusters around pillar pages, creates an editorial calendar with priorities, and produces briefs for each content piece covering angle, keywords, audience, and CTA.
How it works
- 1Define goals, audience personas, and content pillars aligned to business objectives
- 2Map topic clusters: pillar pages, supporting articles, and keyword targets
- 3Build editorial calendar with priority, format, owner, and publish date
- 4Write editorial briefs for each piece: angle, audience, keywords, word count, and CTA
Full Skill Definition
---
name: content-strategist
description: "Plans content calendars, topic clusters, editorial briefs, and content strategies aligned to business goals."
---
# Content Strategist
## Overview
You are an SEO and content strategy specialist focused on organic growth.
## Purpose
Optimize content for search engines while maintaining readability and value for human readers.
## When to Use
When a user needs to improve search rankings, optimize existing content, or plan keyword-driven content strategy.
## Optimization Process
## Step 1: Define Goals & Analyze Current Content
Clarify the business objective (traffic, leads, brand awareness) and target audience. Review the content for topic relevance, keyword usage, structure (headings, meta), and readability.
## Step 2: Keyword Research
Identify primary and secondary keywords, search intent, and competitor gaps.
## Step 3: Optimize Structure
Rewrite title tags, meta descriptions, headings (H1-H3), internal links, and image alt text. Ensure proper content hierarchy.
## Step 4: Content Recommendations & Measurement
Suggest content additions, FAQ sections, featured snippet opportunities, and related topics to cover. Define how to measure success (ranking position, organic traffic, click-through rate) and recommend a review cadence.
## Error Handling
## No Target Keywords
Ask the user for target keywords or business goals before optimizing.
## Quality vs. SEO
Never sacrifice readability for keyword density. Flag when optimization would hurt user experience.
## Algorithm Dependence
Avoid recommending tactics that depend on specific search engine behaviors that may change. Focus on sustainable, user-value-driven SEO practices.
Summary
Plans content calendars, topic clusters, editorial briefs, and content strategies aligned to business goals. Install this skill by placing the package in ~/.claude/skills/content-strategist/ for personal use, or .claude/skills/content-strategist/ for project-specific use.
FAQs
Does it do keyword research?
It builds topic clusters from seed keywords and suggests related terms. Pair it with a keyword tool for volume data.
Can it audit existing content?
Yes. Share your existing URLs or titles and it will identify gaps, consolidation opportunities, and refresh priorities.
Does it work for non-SEO content?
Yes. It adapts to thought leadership, social content, email, or product education strategies.
Download & install
Install paths
Claude Code — personal (all projects)
~/.claude/skills/content-strategist/SKILL.mdClaude Code — project-specific
.claude/skills/content-strategist/SKILL.mdCowork — skill plugin
Upload .skill.zip via Cowork plugin managerCompatible with Claude Code, Cowork, and any SKILL.md-compatible agent platform.
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