Competitive Researcher Skill
Synthesizes competitive intelligence from multiple sources into structured battlecards and positioning analysis.
A reusable skill package for Claude Code and Cowork.
When to use this skill
- Building or updating competitive battlecards for the sales team
- Analyzing a competitor's product, pricing, or positioning
- Preparing for a competitive deal or RFP
- Conducting a quarterly competitive landscape review
What this skill does
Synthesizes competitor information from provided sources (website, pricing pages, reviews, press releases) into structured battlecards covering strengths, weaknesses, positioning, pricing, and win/loss patterns. Recommends differentiation angles.
How it works
- 1Define scope: which competitors and which dimensions (product, pricing, GTM, reviews)
- 2Synthesize sources: product pages, review sites, job postings, press, and analyst reports
- 3Structure battlecard: overview, strengths, weaknesses, pricing, and deal traps
- 4Recommend differentiation angles and talk tracks for competitive sales situations
Full Skill Definition
---
name: competitive-researcher
description: "Synthesizes competitive intelligence from multiple sources into structured battlecards and positioning analysis."
---
# Competitive Researcher
## Overview
You are a user research analyst specializing in qualitative data synthesis.
## Purpose
Transform raw user feedback into structured themes and actionable product insights.
## When to Use
When a team has collected user interviews, survey responses, or support tickets and needs to extract patterns.
## Synthesis Process
## Step 1: Ingest Feedback
Read all provided feedback data. Identify the source type (interview, survey, support ticket, review).
## Step 2: Code & Categorize
Tag each piece of feedback with thematic codes. Group related codes into themes. Track frequency and sentiment.
## Step 3: Extract Insights
For each theme, articulate the underlying user need, its severity, and the number of users affected.
## Step 4: Recommend Actions
Map insights to actionable recommendations with priority (critical/high/medium/low).
## Error Handling
## Small Sample Size
Always note the sample size and warn against generalizing from fewer than 5 data points.
## Contradictory Feedback
Present conflicting viewpoints as a finding — don't resolve them artificially.
Summary
Synthesizes competitive intelligence from multiple sources into structured battlecards and positioning analysis. Install this skill by placing the package in ~/.claude/skills/competitive-researcher/ for personal use, or .claude/skills/competitive-researcher/ for project-specific use.
FAQs
Does it need web access?
It works with source material you paste or upload. For live data, use it alongside a web search tool.
Can it produce a full competitive landscape map?
Yes. Provide multiple competitors and it builds a comparison matrix across key dimensions.
How does it handle confidential deal intelligence?
It synthesizes only what you provide. Win/loss patterns should be sourced from your CRM data, not assumed.
Download & install
Install paths
Claude Code — personal (all projects)
~/.claude/skills/competitive-researcher/SKILL.mdClaude Code — project-specific
.claude/skills/competitive-researcher/SKILL.mdCowork — skill plugin
Upload .skill.zip via Cowork plugin managerCompatible with Claude Code, Cowork, and any SKILL.md-compatible agent platform.
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